What % does this pixel situation mess up my results/optimisation on fb?

Forum White Hat SEO PPC What % does this pixel situation mess up my results/optimisation on fb?

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    seohelper
    Keymaster

    I have this client with a woocommerce page, ecom niche. Pixel purchase event keeps getting messed up every other week or so, last time it got a purchase at this point is 8 days ago, currently talking with a few analytics dude to figure it out.

    Question is : How bad are my results being affected by facebook not tracking purchases? I tracked everything through ganalytics (utm) for the past few weeks.

    Should i keep them on? (aka this problem messes everything up 50-70% or more) or should i let them run? I feel like the ROAS went down a ton and i’m hoping this is the issue, not some FB moods/ios14 etc.

    thoughts? Thank you!

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