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What does a typical SEO job look like in an agency?
I’m new to digital marketing and just started an entry level job in SEO at a digital marketing agency.
I’m finding my role to be petty mechanical, and pretty unfulfilling in the scope of learning SEO holistically.
My role is pretty much just delegated to editing title tags and meta descriptions, and small changes to on-page content. That’s it. I feel like in the scheme of things that’s not super impactful for a websites overall performance?
I was curious if this lines up with others’ SEO roles in agencies? I got into SEO to learn the whole process of ranking a site essentially from scratch. I know that long term I want to be self employed and not work in an agency anyway. But I was just curious if my experience in an SEO agency is typical. Thanks in advance!
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1 Reply
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Yes, this is pretty typical for entry level (no experience) job. If you wanna learn the whole process start your own blog on the side. That’s where you will actually learn stuff and make changes instantly.
Once you have experience ranking you own site you will get a better say in the agency. Either way working for your own clients is the way to go (once you have experience)
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It’s all over the board, but in my experience, mostly boring stuff like that with companies under $10m-$20m.
Some of the most successful companies I’ve worked with had a massive amount of longtail keywords and only needed basic stuff like that. The sheer volume of keywords, and some social media efforts, provided them top 3 placements for thousands of high intent kw’s.
Keyword research and the basics are always necessary with most local or smaller clients.
Don’t let the fact that you’re doing simple boring things discourage you, it should be the opposite ????
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If you get more responsibilities it will usually come with more freedom.
I usually check sites for changes – keyword level, site level, domain level. Check competition, check SERP, bavklinks and stuff. Basically finding things to fix.
When we have a new client it’s fairly easy – you check GSC, indexability, crawability, 404s, 301s and stuff. You look at their rankings, their sites from the user’s perspective, their site architecture and so on.
Their blogs and articles, if they have some, you try to look for a gap between their competitors and them, try to come up with topics, if that’s a part of a service your agency could do for them.
What you find is usually what gets presented to a client. Usually on a call or in person. I put it into a presentation, also add some future potential to show that it makes sense to go from position 10 to position 5 or better.
I go over my findings with a client, we agree on what needs to be fixed and in what order (I prioritize in a presentation to show impact of everything) and after that the boring stuff happens.
I fix what I can fix (titles, meta descriptions, even redirects sometimes, I can come up with a new site architecture or with new pages, I make keyword analysis, structured data suggestions if applicable and so on).
What I cannot fix I write into a recommendations for developers and send it to them, sometimes dealing with details later, if something was unclear.
Then a content plan – I go over content that was made to find out if it’s useful and I come up with new topics that could rank well.
Content publication – if agreed on, we proceed to creating content and publishing it. Might even do some PR content for bavklinks as well.
Further on I report on what was done, what changed (improved traffic? how about conversions and money?) or what got worse (Google updates, something broke on a website).
Going further and in between I look for more opportunities, check on competitors, look for opportunities to get links (internal or backlinks), etc.
I forgot local SEO so if applicable I go over that as well.
All of this is enough of a work usually for a year and even going further. SEO is a never ending story.
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Pretty normal that was my first agency job. Wasn’t until I became a manager in house at a startup that I start touching the whole website. Agency life is pretty tedious like that but when you work in house you find that you’re going end up doing more than just SEO.
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Can this type of manual work not be helped by chatgpt and loaded in bulk? Proofreading by humans of course.
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