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What does a great SEO article consist of?
**Now there’s no formula for creating epic content, or else everyone would do it.**
But there are a few things you can do to increase the odds that people will share and more importantly, link to your content.
**First, you wanna publish content that’s long and in-depth.**
Specifically, long-form content gets an average of 77% more backlinks than short content.
Does this mean that publishing longer content will automatically bring in thousands of links? **Of course not.**
But publishing in-depth content that does cover an entire topic in-depth can increase the odds that people link to you.
**Next keyword-optimize your content.**
On-page SEO has changed a lot over the last few years. Back in the day, keyword optimization was all about stuffing your page with keywords.
But that doesn’t really work anymore. Instead, the goal of on-page SEO today is to give Google context about what your page is all about.
Yes, you still wanna use keywords on your page. But you also need to help Google understand your pages’ overall topic.
**Here’s how to do it.** Your first step is to include your target keyword in a few important places on your page.
That way Google can understand that your page is about that specific term.
**Next,** it’s time to give Google more context about your page. And the best way to do that by using **LSI keywords.**
LSI keywords are words and phrases that are closely related to your target keyword.
And when Google sees these LSI keywords on your page, it makes them say we’re confident that this page is actually about that topic.
You can find these LSI keywords by searching for your keyword and then scrolling to the bottom of the search results.
The bold suggested keywords usually make great LSI keywords.
Then sprinkle in a few of these LSI keywords on your page and you’re good to go.
**Next, Optimize your content for users.**
Back in the day, Google would rank pages based almost 100% on who had the most backlinks.
But to rank in Google today, backlinks aren’t enough. Your content also needs to be optimized for users. That’s because Google pays very close attention to how people interact with your site in the search results.
And if they notice that people are clicking on your site and then quickly heading back to Google, they’ll downrank you. **Boring, next!**
But if they see users sticking on your page, that’s a sign that you’re giving Google searchers what they want**. This is awesome!**
And you’ll usually get rankings to boost.
With that, here’s exactly how to optimize your content for users so they stay on your page.
First, structure your content so people start getting actionable info.
In other words, you don’t wanna start your post off with a long explanation about why the topic is important, that’s only gonna make people bounce.
Instead, use a short intro, then get right into the steps, tips, recipes, workout plans, or whatever you’re gonna cover in your post.
**Next, make sure that your content’s design is on point.**
Studies show that people largely judge your site based on a design first and content second.
Now that doesn’t mean that your site needs to win any design awards. Or look fancy. In fact, in my experience, a simple design tends to work best.
**Step number five, build backlinks.**
Are backlinks still important for SEO? Yeah.
It’s just a matter of getting your content out there to actually build those links. And the best way to do that? **Broken link building.**
First, find a broken link on a page that you wanna get a link from.
Next, you wanna find a post on your site that will make a good replacement for the dead link.
Finally, reach out to the person that runs that site and ask them to swap out the dead link for a link to your content.
Now, for this process, you can definitely work with an email script as you send these out.
But I definitely don’t recommend sending out the same generic email to 100 different people.
Thank you I hope this information was useful. If you need any help on SEO and digital marketing you can contact me.
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3 Replies
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Definitely copy and pasted – article is such an old fashioned word , any content has to be more than just long winded paragraphs these days
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Relevant content.
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Thanks for the share.
It’s definitely true that long-form content gets more backlinks and tends to rank better.
The downside is length isn’t everything.
You also have to focus on readability.
As anybody reading this already knows, Google factors in users’ experience thanks to the RankBrain update.
Its effect on rankings will grow over time.
It’s not enough to have longer content, but it has to be formatted so that people would want to stick around.
The key is to focus on targetting the right keywords, being more comprehensive than the top ten results of your target keywords, and providing the most positive experience to searchers.
You can do this by using shorter paragraphs and sentences and mixing multimedia elements like videos, pictures, diagrams, and infographics.
Ultimately, a great SEO-focused article has a higher chance of succeeding if it’s built on the right foundation.
I am, of course, talking about keywords.
As you know, there are many keywords in your niche that don’t get much competition.
You load them into Ahrefs or Semrush, or any other paid SEO tool.
They have no keyword difficulty or even a traffic estimate.
As long as they are autocomplete suggestions by Google, these types of keywords or questions can be goldmines.
If you target enough of these long-tail keywords, there’s a good chance you will rank quickly for them.
And if you have enough of those pages on your site, your domain authority goes up sooner rather than later.
Put all these together, and you would have solid parameters for great SEO articles that can be a part of a great blog or website that can rack up domain authority in a short time.
Think in terms of the Big Picture.
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