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What does a google Ads manager actually do?
What does a google ads manager actually do? Does the account need to be maintained or optimized constantly? Why not just hire someone to create the campaigns/ads and let it run?
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1 Reply
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Yes they need to be constantly maintained.
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>Why not just hire someone to create the campaigns/ads and let it run?
For a few reason:
1. Running ads is much more than just setting up a campaign and letting it run. It requires landing pages (which can break), that need to be optimized. If you’re running campaigns with decent budgets you’ll want to ensure proper tracking (otherwise you’ll quickly throw money down the drain), which isn’t always all that easy to set up.
2. Campaigns can run fine for 2 months, then suddenly stop performing. Unless you have some sort of a consultancy agreement, no agency will agree to work with you if you hire and fire them based on when you need them. And if you’re thinking of just hiring another agency, they’ll have to “decode” the work done by the previous agency, which comlicates things.
3. Most agencies have a process in place to make creatives. Sure, you could easily find someone on Upwork or Fiverr to do some quick work for you, but you’ll probably want to save yourself the frustration of finding someone who is communicative, affordable, and provides good quality work.
4. You pay an agency for more than just the immediate work they do. You pay them because they have experienced professionals on staff, who understand all the platforms, know what can go wrong, and how to fix things when problems occur.Look, at the end of the day, most of this isn’t rocket science. And if you’re moderately intelligent, you can probably learn most of it yourself. But is that how you want to spend your time? How long will it take you to learn everything that marketing professionals have learned over the course of 5-10 years? We’ve been through all the mistakes, seen the good, seen the bad. And most importantly, we’ve learned how to resolve all the different issues that can occur. We’ve seen it all.
Of course all of this depends on the agency you decide to hire. This industry is filled with people who do a Google Ads or Meta Ads course, know the buzzwords, and brand themselves as “Lead generation specialists” on LinkedIn. Go with an agency that understands marketing holistically (everything from creatives, to technicalities). It’s an entire ecosystem that’s ever changing, and learning how to make everything work so that you see the best ROI, requires skill and experience.
Obviously I have no clue if the agency you’re working with today is worth the money. Maybe not. But that doesn’t mean that every other agency is the same.
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No a lot
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Understood, thanks for the list! We currently use a PPC agency and I just don’t know which questions to ask and make sure they’re doing their job
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You need to have someone managing/responsible for it at all times. This will be an unpopular opinion on this sub, but as someone who has almost exclusively worked in house and run my own one-man “agency” for a while, I think a lot of agencies either rip people off and do next to nothing after setup OR tinker way more than they should for the sake of doing “work”. Depending on the size of what you’re trying to do, ideally you’ll have a close/respectable relationship with someone you trust and pay them enough to care and do what they need to do to grow your business. I think that hourly rates in this industry can be counterproductive.
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Protect clients from the predations of google ads reps mostly
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Why do professional athletes bother to train, they know the sport and have reached the pro level…
Optimize performance.
As data flows into your campaigns you have opportunities to evaluate and make the campaigns better. I’ll leave it to the other comments that go into detail about each of these optimization opportunities.
A business that run on its own runs one way.. downhill.
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You are trolling, right?
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