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What do SEO Experts wish their clients understood?
SEO is bound to be a complex process, and clients need to be patient with it. It’s often miscommunication, misinterpretation, and misunderstanding of goals and objectives of SEO, leading to failure. Professional digital marketers always study the size and target customers of the company before working on SEO strategies.
Many times it’s hard to convince clients that the SEO practices that other companies are working, or they have heard about, might not be best for their website. SEO contains different segments, and it’s an ever-growing field, thanks to Google. There’s content marketing, technical SEO, link building, local SEO, international SEO, and more. More often than not, clients don’t know about different kinds of SEO and their use. Only a professional digital marketer can assess your business, your situation, your target market, and the required approach.
As the name suggests, local SEO is for increasing your presence in your area, city, state, or country, while the international SEO is for beyond national boundaries. A restaurant in Newyork will use local SEO to increase the footfall of customers, but if it wants to expand over boundaries, international SEO is better. There are many more complexities and checkboxes that a professional digital marketer considers before suggesting any approach.