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What do I need to spend on Google Shopping Ads per day to make it worth it?
My business sells high priced machinery for between $2k-4k. We are thinking of budgeting somewhere between $90-100 USD a day for the shopping ads. Is that enough budget to get a decent return on there?
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1 Reply
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Beauty of Google is that there is no minimum. Could pay $20 and get 3 clicks and 1 sale per day. Probably start small so you can review data, optimise your feed (copy, imagery, pricing) before throwing higher daily budgets.
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There is no set spend to “make it worth it”.
It will be worth as long as you get a positive ROI and sell the volume you need to hit your goals.
Start with the budget you have in mind and then optimize it according to results.
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I assume you’re going to pay a little bit more per click because that’s typically the case for higher-priced products. With that, a $2k-$3k budget per month is very decent and will let you know if you can turn a consistent profit within a month to 45 days.
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If this is B2B ecom, could cost $50 – $100 for one conversion potentially. So you might get 1 – 2 sales a day once things are headed in the right direction. $100/day is fine but it comes down to how much it will cost to acquire a customer. Plus is there a big enough audience to spend that budget each day in your target country.
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Depends what is your AOV. If its $499, you won’t get much by spending $20 a day.
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Depends on how many products you’re spreading that budget across. But to answer your question we have a couple campaigns that target items in the 3-6K range at $40 per day. They do great, but require patience and a long term view.
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Depends on how many products you’re spreading that budget across. But to answer your question we have a couple campaigns that target items in the 3-6K range at $40 per day. They do great, but require patience and a long term view.
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More useful question is how many clicks do you need to buy to know what your projected ROI will be.
Statistically somewhere between 40-100 clicks (FOR EACH KEYWORD YOU TARGET) should start to tell a picture. But, more than that will always be better.
$90-100/day could be spent wisely on good target keywords with a good return, or it could be spent poorly on low converting audiences and keywords.
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If your average ticket is $2k-$4k… you might find that one click costs $100.
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This is a very vague question I get asked a lot. It all depends on the industry, search volumes, country, objective, Etc. Find yourself a good professional an do a leap of faith by trusting him/her so as to have a tailor made answer to your question
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Sky is the limit but considering your budget. Theres a lot of factors like your data check your significant KPI. I dont know much about all your data. If you are interested I can help you scale by auditing your account and you need a google ads specialist with proven track records in increasing sales. I have a case studies with from below $5k and above $100k monthly USD budget but if only if you are interested give me a DM and help you on your budget optimization and sales growth. You can also check my page https://zeldigitalmarketing.carrd.co/
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What’s your customer’s behaviour and path to purchase?
Is it likely that customer will buy high priced machinery outright from a few photographs, maybe a video and a 300 word description? If not, then shopping ads are probably not for you.
If it’s a considered B2B purchase that usually involves a procurement department, a team of people and sign off on the customer’s side then you probably want to put your $100 into lead gen.
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Depends on a couple of different factors but for reference I work at a marketing agency and for small clients we usually say our starting minimum is $500 a month which is $16.44 a day. Depending on the keywords and CPC this could be a limiting budget but it allows us to show proof of concept to clients who aren’t sure if it works. I recommend you start small and test out what works and what doesn’t before going ham. You can raise or reduce your budget as needed
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