What are the best alternatives to Ahrefs?

Forum White Hat SEO What are the best alternatives to Ahrefs?

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    I’m looking to crowdsource a few ideas for an article. Thought I’d ask you as you’ll have better experience with SEO tooling and software packages.

    I will credit your response if you make a good suggestion. If you could drop in a few reasons why you prefer your suggested alternative, that’d be even more helpful. Thanks!


    Please explain what you mean by crediting a response, what does that mean?


    It depends on your needs, mostly. I prefer ahrefs because their backlinks database is huge and superior to other tools. If you’re planning on doing a lot of link outreach this is a big advantage, plus your competitor analysis will be more accurate than if you used tools like semrush or seranking. Ahrefs falls short in its lack of decent reporting, in my opinion.

    If all you want to do is track your rankings seranking is a great choice. The monthly price is low (compared to semrush & ahrefs), the UI is intuitive and the reporting is top notch. You can build out your own custom reports to fit your needs and brand. Their keyword research and backlink tools, whilst not as fleshed out as ahrefs & semrush are great additions and work well. For a budget option seranking is terrific.

    If you’re running paid ads, managing social media AND doing SEO then semrush is the best bang for your buck. It’s got tools to manage all of that and the keyword analysis is the most accurate.

    Ahrefs – If you’re focused on SEO and want to perform accurate competitor research.

    Semrush – You’re interested in running paid ads and social media marketing, in addition to SEO – this tool has it all.

    Seranking – Budget option which has good rank tracking and reporting. Can do everything, just not as good as the big guys.


    SEO Powersuite is a great option for freelancers. It combines 4 tools, which take care of Rank Tracking, Auditing, Link Analysis and Link Building. It’s a great option for freelancers, for the following reasons:

    No limits- unlimited projects/keywords

    Excellent customisable whitelabled reports (Enterprise version)

    Integrates with Google Search Console and Analytics.

    Super granular data (even down to server response speed and image sizes)

    It’s a great software suite for SEOs working on Technical and On-page SEO.


    I basically break SEO up in three categories: on page, off page and technical.

    Off Page – ahrefs – everyone knows about their link index. Use it for keyword research as well (although semrush slightly edges it here)

    On Page – Surfer SEO – a tool that allows you to cross reference hundreds of on page factors and correlate it with rankings. E.g. does the SERP for a specific keyword lend itself to long or short form content.

    Technical SEO – screaming frog – a more robust solution to the seo audit used on ahrefs. Highly configurable.

    Gotta say do love my ahrefs though.


    I would suggest SEM Rush as that seems to be very popular, but I also enjoy using Majestic

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