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Web core vitals – Important or not?
I’ve been reading mixed perceptions of the Google web core vitals ranking rollout. Some people say it won’t affect rankings whilst I’m pretty sure it will to some degree.
Today we’ve managed to hit 98/100 on the desktop homepage but still only around 59/100 on mobile. Still, for a Magento 2 site and looking at the competition who rank above us, it’ll be very interesting to see if it actually correlates to increases in rankings for certain pages.
Would love to hear your opinions and then see what happens when everything settles down
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10 Replies
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>Some people say it won’t affect rankings
Google says it’s important and is included in the rankings algorithm. Do you think ‘some people’ are right about what Google privately does, or do you think Google is right about what Google does?
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Not nearly as important as people make it to be.
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None of these scores are actually relative to a real time user experience. Google says your mobile is in the red yet when a human goes to the site on mobile it’s lightning fast.
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It absolutely is important. I’ve access to at least 10 Analytics accounts that started declining in traffic and rankings the day Google started rolling CWV into its algorithm.
You should check whether Google is crawling your site with mobile bots yet (it’s very likely, but not impossible that you could still have primarily desktop crawling) and ensure not only that your CWV errors are as low as you can get them (use search console) but also that the decisions you make impact users positively.
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So here’s the thing about CWV. By their very nature, they can only have a limited effect on rankings because there is a hard limit on all of the scores. Once you reach that limit, it’s literally impossible to get any better. That means that your competition can always match your CWV score, which makes it completely irrelevant.
Since everything in SEO is relative to what your competitors are doing, CWV can only have a minimal effect at best and be moot at worst. Don’t expect to see big moves in the SERP on CWV alone.
This is much more likely to be like the SSL roll out than anything else. Even if you do t have one you can still outrank your competitors, but having it takes it out of the equation.
Are CWV important? Absolutely. But they are far more important for UX than they will be for SERPs.
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Since last G update, I’m happy with SERPs. Many KW perform extremely well. For Desktop, lighthouse score is always 100/100. For mobile, it fluctuates 98-100, but usually is 100 anyway. Desktop **origin** summary:
* FCP: 0.2s — 99% 1% 0%
* LCP: 0.2s — 99% 0% 1%
* FID: 1ms — 100% 0% 0%
* CLS: 0 — 98% 1% 1%And **Lab Data** is kinda boring:
* FCP: 0.3s
* SI: 0.3s
* LCP: 0.6s
* TtI: 0.3s
* TBT: 0ms
* CLS: 0 -
Most important and like hot cake now a days
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It’s going to be a ranking factor, just not a significant one. I say that for two reasons.
First, people from Google have basically said that. If anything, it will be like a tie-breaker between sites is what they have indicated.
Second, most of the pages out there on the internet fail CWV standards drastically. If they made it a significant ranking factor, it would completely shakeup the SERPs. Probably more than we have ever seen with any update in the past. That is never their objective. They simply want to refine and improve the results, not throw them out.
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Google says it’s like a “tiebreaker.” Most of the time it won’t have a huge impact, but if the algorithm comes down to CWV it could be the difference between #1 and #2, albeit rarely.
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It’s not important like something that makes disappear 60% of traffic as is happening to me.
I have removed all ads to get a good score at least on desktop. Now my site earns $0….great.
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