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    we installed new twitter pixel using Google Tag Manager. no revenue is being passed to the twitter ads “Purchases – sale amount”

    Posted by MyOOBDigital on March 10, 2023 at 7:51 pm

    Trying to troubleshoot why Twitter Purchase events are no longer reporting ‘Purchase – sale amount’.

    A couple months ago, we installed the “new Twitter Pixel” that has the base code and event code using Google Tag Manager (GTM) as described [on Business.Twitter.Com here](https://business.twitter.com/en/help/campaign-measurement-and-analytics/conversion-tracking-for-websites.html). Everything works fine except now we don’t see any revenue value being reported. We do see conversions/purchases but no revenue. Revenue populated/ worked fine on old pixel.

    I ran some tests with a $2.00 test product in two ways:

    \- Used GTM preview mode and watched the tags firing, etc while running a test transaction.

    \- Used Twitter Pixel Help Chrome extension and watched the Twitter Pixel tags firing, etc while running a test transaction.

    When looking at the data being passed via GTM, i do see, in some cases, the numbers looking like they are surrounded by quotes and in other places not. Shouldn’t revenue be displayed as a decimal value without quotes?

    See screenshots here please:[https://imgur.com/a/TRKW94H](https://imgur.com/a/TRKW94H)

    View post on imgur.com

    MyOOBDigital replied 1 year, 1 month ago 1 Member · 0 Replies
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