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using common PPC abbreviations and acronyms on your resume, yay or nay?
This may be a silly question, but I’m updating my resume and for different positions and skills I’m curious what would be better for my resume in terms of keywords? Full words, abbreviations/acronyms, both used together, or both but use in different areas of my resume?
Basically, acronyms like SEO, SMM, SEM, CMS, ROI, ROAS, etc. should be kept in that form on my resume or written out? We all know what the acronyms are and so should the employers but I’m not sure which is better for keyword relevance and being run through the systems. Then there’s writing the short versions of what we do. I have some responsibilities written out as paid social advertising, social media, affiliate, email, messenger, display, print, SEM, and organic. I assume they know all of those mean marketing and don’t need me to write our every one like affiliate marketing, email marketing, messenger marketing, etc. but then should social media be social media, social media marketing, or SMM? Should I write paid search, search engine, search engine marketing, SEM?
Basically, I figured to include everything I can either type them all out under skills like Social Media Marketing (SMM), Search Engine Optimization (SEO), etc. or on previous jobs, I can write them out in full and on current jobs write the acronym so they both show up as keywords?
I just don’t want it to be all over the place. Also any other PPC resume tips or links out there. Keyword checkers for resumes or digital marketing resume examples would be great. Posting over on /r/resumes got me denied because I didn’t upload a resume for review.
Thanks!
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4 Replies
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All things being equal, spell it out as HR or someone like that may review your CV and not know what those mean.
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Commonly-used acronyms (PPC, SEM, SEO, ROI, CMS, CRM) may be more acceptable, especially if they’re already in the job listing, but for the lesser-known acronyms that may be more industry jargon, it may be best to avoid.
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If possible, I would recommend using the same abbreviation style as used in the job description. If they are abbreviating everything, you’ll likely be better off abbreviating as well. If they’re spelling everything out in full, it would probably b a good idea to do the same, i.e. “Pay-Per-Click (PPC)”
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Well, it may work both ways. I wouldn’t like to work with an employer who hires PPC and doesn’t know what SEM is.
Idk the business culture in the area you live but in my experience the resume is just a “business card” which briefly describes your competence. Nobody will make a decision only based on your resume. So I try to keep it as short as possible. You will have a chance to tell more on the interview
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