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Trying to rank a product with two ways of being described…
I have an e-commerce site and am in a predicament. I am selling a product that could be described as a “X Jar”, “X Container”, and “X Bottle”.
When I look at search volume, the “bottle” variant’s search volume is slightly higher than “container”, and the “Jar” variant is about 1/3 of “container”.
When trying to scoop up as much organic traffic as I can, should I optimize for “bottle” but have some verbiage calling it a “container” as well? Or should I just go all in on bottle?
Mine and competitive products could all be called one or the other.
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1 Reply
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I’d have “bottle” as the primary and trickle the others in as secondary. Maybe vary those for internal links.
Just be sure no other page is using “bottle” as it’s primary.
P.s I’m no expert, so if anything do some testing. You could try some Google ads with those keywords and see how you perform as well.
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Dont focus on volume, focus on intend.
When a person looks for a keyword and finds your product he needs to thing: “Hell yea that’s what I’m looking for”
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If someone searches for a bottle, would the container be the right thing, and vice versa.
If the answer is yes, it’s the same thing and totally interchangeable, then it’s the same thing.
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Maybe it’s just my inexperience, but why can’t you do separate pages for each variant?
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If all 3 phases are relevant, optimize for the higher demand phrase as your primary or the one with the better demand / competition ratio. Then mention the alternate (exact match) phrases at least 2x each on the page. Then link to the product page using all 3 phases in the anchor text. Google should be smart enough to figure out the rest.
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In your case, where the product can be referred to as a “X Jar,” “X Container,” and “X Bottle,” it’s essential to tap into all possible avenues to maximize organic traffic. Since “bottle” has the highest search volume, it makes sense to primarily optimize your product page for this term. This would align your page with the majority of user searches, thus increasing visibility.
However, given that “container” and “jar” also represent significant portions of the searches, it would be wise to incorporate these terms within the content, possibly in secondary headings or the product description. This ensures that you’re not missing out on potential customers who might be using those terms to search for your product.
Competitive analysis is key here. If your competitors are heavily focusing on one term, you might find a unique opportunity to rank higher for the other terms by providing quality content around them.
Lastly, understanding your target audience’s intent and language preferences can be insightful. If possible, conduct surveys or research within your customer base to understand which term resonates more.
In essence, while going all in on “bottle” may seem like the logical choice, a balanced approach that leverages all three terms can create a more robust SEO strategy, reaching a wider audience and ensuring that you don’t miss opportunities. This strategy allows you to align with the highest search volume while also catering to the diverse ways customers might describe your product.
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protoolseo.com
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I’d target the higher search volume as primary and use the other as secondary.
You could also create 2 super pages as I call them. One targeting bottles & the other targeting jars. Then create subpages with each and sort of allow them to become the dominant driver for each keyword
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