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Trying to give facebook another shot
Facebook has been super inconsistant with us, and it just crashed around black friday when cpm’s doubled.
I want to see if it has improved at all, and I wanted to make some adjustments.
I usually use a very broad audience of interests, I am wondering if I should try to use the narrow option so I get a more fine tuned audience. (Thoughts?)
I am also looking at LLA’s, I tried a look-a-like of purchasers and it didn’t do too well. Granted, the audience was a little over 100 people, so maybe it was too small a sample? Should I try a look-a-like higher up the funnel?
For the ad creative, I was using carousels of our products mostly, but I am wondering if a still image would work better? Should I stick with carousel or try out a still image?
I know this isn’t too much info to work with, but I am just wondering what has worked for you?
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