Forum › White Hat SEO › PPC › Tracking templates and custom parameters in Google Ads?
I can’t understand what the tracking template and custom parameters are meant for or what to put in those sections when I create my ads in Google Ads.
Can someone explain what I put there and how these function to track data / provide me with more data? Thanks in advance.
The tracking parameters are used to pass info from Google to you. Things like which keywords triggered your ads, which campaign etc. You use these to improve the performance of your ads.
You might find this useful. It goes into using these parameters for working out which leads came from Google Ads: [https://pete-bowen.com/business/how-do-i-know-which-of-my-leads-came-from-google-ads](https://pete-bowen.com/business/how-do-i-know-which-of-my-leads-came-from-google-ads) . Ignore it if you’re doing ecommerce as it’s not applicable.