-
Total Number Of Google Searches
Hi
Just trying to look a bit deeper into impression share and I am trying to work out the total number of searches (rough estimate) if possible.
When looking at “Search Impression Share” this is based on our current ads’ targeting settings, approval statuses, bids and quality so this is near enough to the total number we would see based on our keywords/setup. Is that correct?
In which case would it be a case of dividing the “Impression” by the IS and then multiplying by 100? Or would it be something else?
I believe the search traffic has dropped off and this in turn has caused our IS to drop but I just want to understand this better as I need to explain it to people who don’t have any google knowledge.
Any help would be appreciated.
-
1 Reply
-
Yes, impression share is your share based on your targeting. If you are targeting a city and there were 100 impressions on your keywords and your share is 60%, it means your ads were served on 60 of those. Therefore, doing the reverse calculation gives you the total number of impressions. If you had 100 impressions and your share is 60%, 100/.6 = 167 impressions and you therefore missed your ads showing on 67 impressions.
Search volume can drop off for various reasons. Nothing you can do about that. But IS is independent of volume, there’s no correlation between the two. If all else is equal, lower search volume should produce the same IS%. The thing is that not all is always equal. If your IS dropped, again, various reasons, but a big one is your QS which you can do something about or competitors improving theirs or increasing bids.
Log in to reply.