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Total noob trying to drive traffic to my youtube channel
Hey, I’m a musician who has traditionally made half my income in live performance and half in private lessons. With the pandemic, live performance is generally screwed for quite a while, but I’ve upgraded my gear at home to offer a much better remote learning experience, and now I need to attract new clients. I figured the easiest way to do that is to produce some of my own music for the first time and try to raise awareness of my brand, so I have recorded several songs and shot videos, and released one on youtube.
So, here’s the issue. My youtube’s exposure is generally to what they used to call my “natural market” back when I worked sales in the dark ages. The vast majority of interest in the video came from when I shared it on facebook. However, facebook people already know me, and they’re not generally potential students, although I have generated a small amount of business from people who liked the video, so that’s promising.
I started a google ad campaign, but I’m completely ignorant of this stuff. The viewership numbers look good, but they’re basically bullshit, because the campaign is playing my video as an unskippable ad on youtube. 33% of people don’t skip ad right away so it counts as a view. 20% listen for a minute, and 13% listen til the end. These are just people who are afk. I know because the last 15 seconds or so are a “like, comment and subscribe” screen and on my youtube channel before I started the ad I could see that nobody stuck around to watch that, as expected.
Of the 4,000-ish “views” the campaign has generated, I got 22 clicks, which would be ok I guess. I kind of think of it as a mass mailing where you don’t expect a huge return. But those clicks haven’t translated into any likes. I thought there was one, but then I saw someone from facebook liked it on facebook so I think that was her lol. I’m sure there are a few people who actually like what they’re seeing/hearing, but they have little incentive to click through to youtube and like/subscribe since the video plays the song for them already.
Anyway, I’m fairly certain that the money I put into this campaign was worthwhile just as an experiment to learn how this stuff works, but I am stumped as to what to do with this information and how to promote more effectively. Are there other metrics I should be looking at? Is there a way to have google promote the video in search results (which is all I originally wanted) without including it in unskippable ads? Or another route I should go to drive interested viewers to my channel?
[https://imgur.com/rxtdN3p](https://imgur.com/rxtdN3p)
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