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Tips to drive more conversions?
I’ve been running Facebook Ads for the past 4 months without much luck. The Shopify website I’m driving traffic to is ball-studio.com. I started off having separate ad groups targeting people interested in Kobe, Lebron, the NBA, and Home Office with an objective of Add to Cart since i did not have any conversions at the time. This resulted in a ton of add to carts but no conversions. I read on this subreddit that I should just start with a campaign objective of Conversions, so i switched to that and I started to get about 4-5 conversions per month for the ad group targeting Home Office. I also have a retargeting campaign setup. What else can I do to improve what I’m doing and drive more conversions? Is Facebook Ads not the right channel for me? My budget is between $10-$20/day.
I also have an Etsy store that has over 340 sales with all 5/5 star reviews in less than a year, so I know the products can sell and people like it. Maybe my website just isn’t conversion optimized?
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