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TikTok’s New Button To Go Viral + Instagram’s New Quiet Features (Marketing Updates of the Week)
#Top 5 Updates of last Week:
* TikTok’s Secret Go-Viral button is revealed and is being used by employees.
* Meta adds changes to Account center to make it easier to access.
* Twitter, Microsoft & Meta urge supreme court to not allow lawsuits against tech algorithms.
* Google Search With ChatBot to introduced soon this year.
* ChatGPT Pro plan is here at $42 per month to use when demand is high.#Google:
* Google removes embedded Podcasts from Search Results.
* A possible Google Search Update may have occurred on Wednesday.
* Google improves error classification in video indexing report.
* New Performance Max Experiments have just rolled out.
* Google layed off 12,000 employees.#Tiktok:
* Tiktok is quietly testing a podcast feature to make Users don’t leave the platform.
* Tiktok expands state- affiliated music labels to 40 regions and will continue to expand.
* Tiktok agrees to tell more about it’s algorithm to Government in US.#Instagram:
* Instagram CEO admits they showed too many videos last year to users.
* Instagram announced 3 New features:
* Quiet mode for notifications
* Hidden words for recommendations
* Not Interested (Tiktok-like button)
* Video:#Meta :
* Facebook announced a new Ad measurement terminology.
* Meta saved itself from $4 billion lawsuit for unlawful Ads.
* Meta expands community chats to more users on messenger and Facebook groups.
* WhatsApp’s feature to message yourself is officially launched now.#Twitter:
* Twitter is down to fewer than 550 Full-time engineers.
* Community notes are also shown on Quoted tweets from now on twitter.
* Twitter is running an annual payment Twitter Blue offer.
* Twitter scales back recommended tweets after impact on engagement rates.
* Twitter introduced Pinned Lists.#YouTube:
* Youtube will provide more context on policy violations and will announce two new updates regarding that.
* YouTube is back as Vidcon’s Main Sponsor after Tiktok Sponsoring last year.#LinkedIn:
* LinkedIn removes “curious emoji” reaction on Posts.
#Pinterest:
* Pinterest CMO Andréa Mallard is now also in charge of Communication department.
* Pinterest’s chief shopping officer moves to advisory role.#Marketing:
* Discord acquired Gas App, A growing social media platform among teenagers.
* T-Mobile says data of 37 million customers stolen.
* Hootsuite CEO replaced after the 3rd batch of layoffs at the firm.
* Google is going against email warm up tools by banning the API Access.
* Microsoft layed off 10,000 employees amid upcoming recession.
* Mailchimp revealed in a blogpost about a possible data breach that happened last week.
* Wikipedia gets a new redesign and it’s not that different from old one.**Thanks for reading. You can join r/marketingcurated to receive these updates every week because these posts are sometimes deleted after few hours by X.**
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1 Reply
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About Instagram – the CEO’s comment was about showing too many ads or too many videos?
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Go viral button? More info?
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