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TikTok advertising performance in January
Hi everyone
I am a video editor and work in traffic arbitrage on TikTok. My company is experiencing a dramatic drop in performance this month. Is there perhaps someone else working in this field that is having the same kind of experience?
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1 Reply
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I’m sorry to hear that you’re experiencing a drop in performance this month. I’m also working in traffic arbitrage on TikTok and have noticed a similar trend. It seems like the platform is changing its algorithm, which is causing a decrease in performance. Personally I moved to Instagram. I found that it’s a great platform for advertising, as it has a large user base and can be very effective for reaching potential customers. I hired a growth agency called Ascend viral to get real followers organically. It’s going pretty well actually.
Have you tried any new strategies to try and counteract this? I’d be interested to hear what you’ve been doing.
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