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They say that AMP help on loading speed, which is vital to SEO. Accidentally i removed the script so website run for 2 days without AMP. After i noticed that ctr, session duration and bounce rate where by far much better than with AMP. Has anyone else has had the same experience? Your thoughts?
They say that AMP help on loading speed, which is vital to SEO. Accidentally i removed the script so website run for 2 days without AMP. After i noticed that ctr, session duration and bounce rate where by far much better than with AMP. Has anyone else has had the same experience? Your thoughts?
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9 Replies
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My thoughts are that AMP is trash.
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You could do an A/B test to see.
I would also say you should check to see if there were other factors that could influence CTR, bounce rate, etc.. that could have going on at the same time.
Also i do not use AMP, but still manage to get clients to #1 in google for desired KWs
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Yeah. I am more or less done with amp
I’ve seen AMP traffic fall off a cliff in the last year (even as non-AMP search has increased. The apple App Store is now full of apps that hid amp results.
And frankly it isn’t pain. It screws up reporting, advertising, and is another set of pages to maintain.
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I’d be interested to hear what industries these sites are in as to the negative performance side of things.
I’m in the news publishing side and see positives from using AMP whereby it’s almost entirely adopted because site speed benefits and minimal features/functionalities required for an article in general.
Sure, if one of your competitive advantages is your creative or UX/UI functionality, AMP isn’t ideal for you. But if you’re just pumping out a bunch of daily content, with at most a video embedded, AMP works fine.
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Amp is obsolete.
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i disabled amp and ALL my mobile pages redirected to the front page. never figured out how to fix.
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AMP is crap. I took it of our website because it wasn’t doing us any favours. It was horrible
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Amp sucks and speed is more important for UX than SEO.
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I had it for a while and it did help speed up my site, but it removed a lot more basic javascript that actually helped the site, so after a year I was sick of it and just removed AMP. Instead, I focussed on improving my site in general. By removing some plugins, keeping the styling consistent, and not use too many blocks from WPBackery, I greatly improved the field data in Google Speedtest, now I’m all green. AMP is useless.
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