Forums › Forums › White Hat SEO › PPC › The use of superlatives in Google Ads PPC The use of superlatives in Google Ads Posted by seohelper on May 7, 2021 at 8:05 pm Hello everyone, What do you think of the use of superlatives in the keywords, for example, “best lawyer”, “best dentist”, etc.? Thanks in advance. tomhalejr replied 2 years, 12 months ago 1 Member · 2 Replies 2 Replies CORosh Guest May 7, 2021 at 8:32 pm I would use that with Adcopy but not as a keyword tomhalejr Guest May 7, 2021 at 10:22 pm Any superlatives have to be verified within 1-2 clicks of the landing page. For example: Voted best by X, with a link to the source. Log In to Reply Log in to reply. Log In to Reply Start of Discussion 0 of 0 replies June 2018 Now