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Testing an ad for just 4-5 hours?
Hello!
So i am in the process of slowly scaling my ads (probably in 7-8 days or so) and i am testing different theories and methods along the way just so maybe i can find a small “loophole” or something new.
My question is regarding how facebook distributes my ads based on $ and time.
Let’s say most of my purchases are around 6-11pm.
Atm all my ads start at 5am sharp, optimisation window etc, what also used to work wonders would be 12am on some clients but this is what i’m not 100% sure on.
Pixel is not well seasoned yet, only has about 350 purchases on it so it’s not a pixel with so much data that i could blanket target everything.
Facebook rushes to spend my entire budget in the timeframe i give it because that’s what happens when an ad goes live at 8-9pm, fb adjusts the spending so that by 12:00 the budget will be spent or at least a big part of it.
I have this theory that for me works. -> Ever fb adset gives me a new pool of people, a small section out of the 1M/5M/10M i target, this can be partially proved with the frequency and how some identical adsets when duped 5-10-20 times, some of them, if they catch on to something from the first 1-2 days it 99% of the time brings way more sales. Once it catches on to something it hardly ever lets it go (until freq goes up) and the same way goes for adsets that didn’t make a sale.
So based on the fact fb gives me a pool of people and not the entire audience, and i would like to test running ads from 6-11pm instead of usual 5am-to eternity is it a good idea to create 50-100 adsets with low budget (2-4-6$) to run from 6pm-11pm?
I get a few sales in the first $0.60 – $5 dollars spent with an AOV of $117.
So how does facebook distribute my cash in those 5-6 hours?
Do i reach more people in a shorter timeframe compared to usual 5am?
Does facebook condense the same amount of people if budget is the same?
Optimisation is king but have you ever “forced” facebook this way? Give it a lower budget on a ton of adsets to force it to give you sales?I have a friend that’s killing it with a method similar to this, making 70k in profits in lead gen.
Lead gen is different but what are your thoughts on the questions above and on the general idea of catching a lucky segment of buyers by creating 50adsets, seeing what those do the first day and then replicating the 2nd day, leaving the ones that caught something running and increasing budget by 20% max daily till it gets to a ROAS roof.
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2 Replies
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I think you’re overthinking this. I always tell people to stick to the basics. Make interesting ads, and people will follow you, and more people following you, more people will buy from you, etc.
You’d be surprised to know that when I make ads, I never ”force” the viewer to buy anything. I keep the viewer interested to learn more about the product / service. And I make sure I build my brands. Social proof isn’t fake, it’s a real psychology effect on masses.
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Super smart Ben, Im curious if you compared this to a control group?
Created an adset that comes to the same $ spend and never turned it off and then compared it to the ROI of the exact same spend but turning off after 4-5 hours?
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