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Strategies to launching a TikTok Account
Hey all,
Long story short, Instagram killed their own platform and now my photography account with a 12k following has almost zero engagement. I’m planning on jumping ship to Tiktok.
I’ve spent the last month gathering drone shots and general offroad/travel footage and have a good archive of videos lined up ready for launch that I would imagine should be fairly successful.
Looking more into TikTok today I noticed that theres no way to search by new on hashtags. That being said do you guys have any tips of launching an account. Rather not post these videos i’ve put together to just get swept under a rug. Not sure how new users are even supposed to thrive if theres no sort by new options.
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4 Replies
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All new posts need a flair going forward
byu/JonODonovan insocialmedia -
Your first 5 post are the most relevant. Tik Tok tries to make you addicted to the platform so they will send your 5 first videos to more people. Tik tok algorithm works with engagement and you have to make people to stay viewing, archive this and your videos will skyrocket in views. You have to use hagstags and use the right ones for your content. Don’t try the tipical #Foryou or things like that(sorry for my English I hope you can understand my text)
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Good idea to start a Tik Tok although I would recommend you keep your options open by having both platforms. You might find the same content that does well on Tik Tok does well on Reels as well, it doesn’t hurt to post them to both but just make sure you don’t have the Tik Tok watermark on your reels.
The majority of Tik Tok users will never use anything else on the app apart from their For You Page, meaning hashtags are rarely cared about. Your content will reach the FYP without any hashtags and if you want to use them I wouldn’t recommend you use too many.
My number one piece of advice for you right now would be to spend more time on Tik Tok, I think people who do well on there are the ones that actually understand the platform and microenvironment it is. Tik Tok thrives on trends so to grow quickly you will want to interact and play on that. You want to find accounts that are similar to what you want to be and see what has worked for them, what sounds and trends they are using, how long their videos are, if they are stitching and duetting, if they are going live etc…
Here is a little bit about how the algorithm works and what it considers given that is unlike any other social media. It considers the words, stickers and filters you use in your video as well as the caption and sound you use. It will then decide who it wants to show your video to and based on the reaction from what it deems your target audience it will decide how many people it wants to show the video to.
If you are uploading high quality make sure you select the upload in 1080p option before uploading. Don’t delete what you think are underperforming videos, sometimes videos blow up 2 days later and the algorithm will limit your reach if you are just going to delete the videos it shares to people. Know that the attention span of a Tik Tok user is extremely low and you will want to hook them in the first few seconds otherwise they will scroll straight past. Pretty much the only way to grow is to appear on the FYP and so you are more at the mercy of the platform than you are on Instagram. Be consistent, the algorithm likes you to upload frequently or at very least regularly.
That would be my advice!
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Check out Storyfeed!
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