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Spent $30,000 on DOOH ads in a single day today, give me some of your biggest and most ridiculous mishaps.
Did my daily checkin on an account I onboarded to this week, haven’t used the DSP before this week. I changed the “date range” to today to see how well we were spending on against daily budget.
Started working on incorporating DOOH data into the dashboard when I noticed that our daily spend was 4 times the recommended budget. Checked back in platform and say that I didn’t change the date range to today, I changed the end date to today. No frequency caps, no daily budget limit.
Here’s to the freakin weekend I guess!
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1 Reply
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It wasn’t me, but one of my coworkers once set a Facebook daily budget at $7,000 instead of $70. No idea how that happened with all the warnings it gives you when you increase your budget by that much, and she swore it was a glitch in the platform. Took a week for someone to notice somehow. It happens
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Oh damn. It actually might be worth trying to reach out to Google to see if you can get it at least partially refunded – our agency has managed to get some serious blunders refunded despite it not being Google’s fault. Could try to claim glitch?
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