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Someone copied my site title and description and now out ranks me, what can I do?
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If they are using your images you can get them for copyright. I would hit them everywhere. Lawyer sending a cease and desist, contact their web host, google takedown.
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Re: ” Ive spent quite a lot on google ads which lead me to this position.”
Are you referring to Paid Google Ads or Organic Search Results?
Please note that Google Ads do not affect your organic rankings, so if you’re talking about Google Ads then you might need to increase your bidding, but if you are referring to Organic Results than you need to do some research on your competitor. Check on-page content (relevancy, KW use, length, etc); site speed (and core web vitals metrics); backlinks (check competitor backlinks to see if this is why his site is beating yours); and many other things, like Schema, AMP, etc.
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Rather than complaint about website or regret yourself, you can follow him by copying your best competitors content and get ranked again.
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Did he also copy the headings and content in your pages?
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