Social media strategy resources or recommendations?

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  • June 20, 2021 at 10:33 am #22990
    seohelper
    Keymaster

    I’ve recently been moved sideways from performance marketing, and I’m taking over the social media strategy for my company’s consumer app product.

    Does anyone have any recommendations for in depth strategy and planning resources? Particularly interested in KPI setting, content planning and partnership building.

    Are there any up to date books or particularly good courses or sites anyone would recommend?

    Many thanks!

    June 20, 2021 at 10:33 am #22991
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    June 23, 2021 at 3:42 am #22992
    kermagod

    HootSuite has a social marketing certification for relatively low cost. Ask your company to pay. And no I don’t work for HootSuite. I took the course and found it helpful.

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