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Social Media Strategy For Content Network
Hi All!
I have a content network that I’m starting which currently features a single podcast.
I’m looking to start a blog column, second podcast and Twitch channel – all featuring different content. Naturally we’ll be expanding to more shows and content.
My question is: what do you think would be a more scalable strategy:
1.) posting under the single Network Brand
2.) create profiles for each profile/brand and post all content separatelyFor now, it will be just myself promoting all the work. With the podcast I tweet out new episodes and create Audiograms of clips from each episode that go to YouTube.
Thanks in advance for the advice!
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5 Replies
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Create seperate profiles.
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What do you mean by “content network” it sounds like a simple blog/website?
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If there’s no similarity between the two, I’d say keep them separate for now. If they both build a large enough following, you can back into the content network umbrella eventually and say it manages both.
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The scalability challenge is going to stem from the topics and niches primarily.
Those are pretty diverse niches to me?
My 2c, although not an answer to the question Is figure out how you’re going to make the production of the content scalable. Worry about the separate brands and whatnot later…. unless one is a clear leader with traction already.
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Ideally all sources should leave to one. Podcasts works best when there are already good no of listeners followers on channel. Helps in building First impression of the channel. Creates buzz when two people discuss a podcast they heared. My vote Single Channel
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