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Social Media & Marketing News of the Week ????
#Top 5 Updates of the Week:
* Youtube launches their Culture & Trends Report ahead of Vidcon.
* TikTok current CCO Pappas to quit & Former Disney Exec to Join.
* Patreon launches a free version to bring more independence to creators.
* Instagram Ads on reels are now available to more marketers.
* Snapchat introduces a text-to-image model “SnapFusion”.#Google:
* Google has removed attribution models in Google Analytics 4.
* Google Ads bring new Store sales reporting & Bidding To Performance Max campaigns.
* Google Ads automatically created Ad Assets for Performance max.
* Google analytics 4 adds Google Ads conversion Credit Selection Eligibility.
* Google Search console adds INP to core web vitals report.
* Google tells not to use AI & LLMs to diagnose your Website SEO.#Tiktok:
* Tiktok & Unilever partner to share home good brands as official #cleantok partners.
* Tiktok expands access to new TikTok shops e-commerce program.
* Tiktok launches Interactive Add-ons: To help brands be more interactive on the app.
* Tiktok’s “S” project aimed at changing Online shopping is expanding more.
* Tiktok & Candle media partnered to build storytelling content on platform.
* Tiktok partners with Tour de France for content distribution & Ads.#Instagram
* Instagram to launch Twitter-competitor Mid-July.
* Instagram announced “reels downloader” now you can download publicly uploaded reels.
* Instagram shares quick tips on utilising the new IG broadcasts feature.
* Instagram expanding Link click history feature to more users.#Meta :
* Meta tests new music optimisation in reels, App Promotion Reels Ads & More.
* Meta agrees to July “stress test” on new EU content rules.
* Meta to pull news from Facebook and Instagram in Canada.
* Meta says they have seen 24% more time spent on Instagram since reels addition to the platform.
* Facebook algorithm changes has caused Web traffic to Plummet.
* WhatsApp launched two new privacy features.#Twitter:
* Twitter looks to provide more assurance for Ad partners.
* Twitter users will be soon able to watch videos in the background & screen share twitter videos.
* Twitter Blue Subscribers will be Able to post 25k character tweets.
* Twitter is new feature “Add to Highlights tab” is live now.#YouTube:
* Youtube officially announced they are testing A/B testing Youtube Thumbnails feature.
* Youtube rolls out “comments to Youtube shorts” feature to more creators.
* Youtube launched first shopping channel in South Korea with TV like Shopping streams happening regularly.#Agency News:
* Apple’s Marketing Chief tells at Cannes Lions that Agencies are forever.
* Leo Burnett Canada expands their strategy team, plans new hiring.
* Edelman targeted by Climate Activists at cannes lions.#LinkedIn:
* LinkedIn reveals AI Image detection research that catches fake profiles.
* LinkedIn introduces AI post generator for users.
* LinkedIn shares their new insights on using Ads & posting organic content.#Reddit:
* Reddit traffic is going back to normal after two days of blackout & other protests.
* Google’s new perspective feed will show user generated content, this can impact reddit amid all these blackout changes are still ongoing.
* Reddit releases a new report on how its user generated content has influence on new users.#Brands & Ads:
* FTC sues amazon for hindering consumer attempts to cancel Prime.
* Mentos launches £1.5 million multi-channel campaign to promote its pure gum campaign.
* Shein Greenwashing Stunt fails: Influencers at the edge now.
* How Dove’s campaign won the Media Lions Grand Prix.
* 7-eleven announces new slurpee for their brand campaign.#Microsoft
* Microsoft rolled out predictive Ad targeting to all advertisers .
* Bing search within search by selecting text to search.#AI:
* Meta launched a new AI community forum for users.
* 75% of consumers want Brands to be truthful about use of AI.
* Brandtech group acquires AI SaaS platform, Pencil (I love this tool).
* Dropbox launches $50M AI-focused venture fund & new AI features.#Pinterest & Snapchat:
* Pinterest signs pledge to make the internet safer and better space for teens.
* Pinterest & Aleph partner to serve advertisers in EMEA, LATAM and APAC.
* Snapchat showcases Research advancements at CVPR 2023.#Discord:
* Discord launches “media channels” & tests “server shop” feature.
* Discord plans to let creators sell downloadable products.
* Discord CEO did an interview on AI & Midjourney.**What are your thoughts on these recent marketing changes? You can subscribe to my newsletter (link in bio) to receive these updates every week.**
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1 Reply
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Is it just me, or does Twitter mobile look old and outdated compare to other platforms?
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