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So why isn’t anyone asking company CEOs why hard work doesn’t work on their platforms?
Why hasn’t anyone confronted the TikTok CEO to ask why posts stick at certain numbers for so many accounts? Why doesn’t anyone ask Elon for a blueprint of how a non-paying user can grow their account if they don’t have money for his silly subscription?
Why doesn’t someone ask Mosseri and Zuckerberg why their platforms continually screw up user interface design and play with engagement to frustrate people and prevent them from being successful?
As consumer products, these apps have completely disregarded user/customer experience and they are actually actively engaged in emotional manipulation of users which goes unregulated because congress is too busy trading inside shares and in not understanding impacts.
We keep seeing these same questions asked online in help forums to people that don’t work for these companies, and there are tons of people giving false answers and gaslighting the public as to what works, but in truth, very few people (not secretly backed by major money) on these platforms experience growth. It’s time people started putting pressure on leaders within these companies to explain how things truly work, and to be more accountable for it all…
If people are required to pay, it should be laid out clearly, not some shadowy scheme to get views from overseas users and bot views that really never helps actual/meaningful business growth. If a platform has over a million users all following each other, getting only 20 views on a single post is extreme fraud. Would love to hear everyone’s thoughts on this matter, feel free to share this idea.
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1 Reply
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I have no answers but agree that it’s a huge fraud and super frustrating
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It started off as the platforms needing creators and paying them for providing content. But now it’s flipped to the platforms telling creators they can get viewers if they pay them. At this specific point there’s so many people filming and making videos and posts, that the soc media companies feel they have the advantage and can make more money off of them.
At this point it’s true, and it’ll take people giving up on making content or leaving the platforms before it will change back. -
well said
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These are not ‘consumer products’, you are the product. The consumers are brands and these platforms exist to earn revenue from them. You are a number. They make it easy for you to become a number and stay a number.
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An hour ago I deleted both of my instagram accounts. I completely agree with you. I just don’t know who to give my piece of mind to. Everything you mentioned was the reason I did it. I wish I could give you an award.
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Legitimately good content surpasses platform barriers due to people sharing it.
The real “customers” of the platforms are massive amounts of viewers seeing ads, not the people trying to grow their followings.
In addition to that, every platform algorithm is designed to keep people engaged on the platform. The most engaging content rises to the top. The worst content will seem like their views have been frozen once the algorithms stop testing it due to low performance. In reality, the content just wasn’t received well by the people interacting with it so it will be deprioritized in favor of higher performing content.
It’s a hard pill to swallow but it’s possible the content you’re expecting to have reach isn’t as good as you think it is. We all put out duds sometimes.
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Because you’re not the customer, the buyers of your data are. You’re the product.
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