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Smart Shopping – How to Split Product Groups into Own Smart Campaign
At the moment I have a general Smart Shopping campaign split by product group performing under tROAS
What is the best approach to split them into their own standalone smart campaigns so I have better control and can split them up further?
As they are new campaigns, do I have to setup them under maximise conversions or value to generate sufficient conversions (15 conversions within 30 days) before changing this to Smart tROAS?
Thanks in advance for your advice
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2 Replies
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You can simply replicate your current campaign and then create the appropriate product exclusions. Google understands product ID performance across your entire account. Any conversion optimization will be carried over to the new campaign automatically.
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Just FYI there is a limit of 100 smart campaigns, I found this out after we started splitting to control budget and roas.
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