• PPC

  Smart Shopping – How to Split Product Groups into Own Smart Campaign

  Posted by seohelper on August 25, 2021 at 9:28 am

  At the moment I have a general Smart Shopping campaign split by product group performing under tROAS

  What is the best approach to split them into their own standalone smart campaigns so I have better control and can split them up further?

  As they are new campaigns, do I have to setup them under maximise conversions or value to generate sufficient conversions (15 conversions within 30 days) before changing this to Smart tROAS?

  Thanks in advance for your advice

  Shmoogy replied 2 years, 7 months ago 1 Member · 2 Replies
• 2 Replies

• 

  TTFV

  Guest

  August 25, 2021 at 11:02 am

  You can simply replicate your current campaign and then create the appropriate product exclusions. Google understands product ID performance across your entire account. Any conversion optimization will be carried over to the new campaign automatically.
• 

  Shmoogy

  Guest

  August 26, 2021 at 2:13 am

  Just FYI there is a limit of 100 smart campaigns, I found this out after we started splitting to control budget and roas.

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