Smart Shopping – How to Split Product Groups into Own Smart Campaign

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  • August 25, 2021 at 9:28 am #26017
    seohelper
    Keymaster

    At the moment I have a general Smart Shopping campaign split by product group performing under tROAS

    What is the best approach to split them into their own standalone smart campaigns so I have better control and can split them up further?

    As they are new campaigns, do I have to setup them under maximise conversions or value to generate sufficient conversions (15 conversions within 30 days) before changing this to Smart tROAS?

    Thanks in advance for your advice

    August 25, 2021 at 11:02 am #26018
    TTFV

    You can simply replicate your current campaign and then create the appropriate product exclusions. Google understands product ID performance across your entire account. Any conversion optimization will be carried over to the new campaign automatically.

    August 26, 2021 at 2:13 am #26019
    Shmoogy

    Just FYI there is a limit of 100 smart campaigns, I found this out after we started splitting to control budget and roas.

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