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Should we stop pursuing some social platforms?
We decided to grow our Facebook, Twitter and Instagram social media accounts.
This includes creating tailored content that is suitable and designed for each platform which takes a lot of time.
Sharing our content and engaging with people on each of these platforms.
**However**
We recieve minimal (read none) engagement from our users on Facebook and Twitter.
We have lot’s on engagement from Instagram and convert to our website regularly too.
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Should we stop pursuing the other social media platforms and fully focus on just Instagram and concentrating our efforts on that.
We have tried to organically grow our twitter but it seems there isn’t a huge following for our certain niche anywhere on the platform, unless your a youtube personality or streamer.
As for Facebook, we haven’t really tried growing our account, apart from regularly posting quality content.
It’s a one man team, so what do you think the best approach going forward should be?
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6 Replies
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A focused approach is IMO always the way to go. As you have come to realize a strong social presence is a job itself.
It’s exhausting really.
So, instead of creating mediocre content for each, focus in being amazing at one.
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We post to all major social media sites just for the presence alone, but we focus on Facebook and Instagram for engagement.
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I would say, put the most effort into your IG but also use one other platform, maybe Facebook since you said Twitter wasn’t working out. Maybe try to grow your FB, or possibly a blog? But the point is, you don’t want to put all your eggs into one basket, just in case something goes wrong with IG. For example, you could get “shadowbanned” (idk if that’s even real? but I’ve heard of it) or you could get locked out of your account for some reason, or hacked, or some other thing could go wrong.
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Have you ever done a brand or social audit? Tactically, it sounds like you’re approaching your work properly, and I respect the commitment. But it’s tough to assess what’s right without knowing the brand, or the look/feel of the creative.
A refined channel strategy, evaluated against your customer and goals, might help you better understand where your attention should be focused.
Otherwise, accept that Facebook is entirely a pay-for-play platform, and Twitter has little brand value unless you’re large, or take a real position in the conversation. Audiences are fatigued with brands talking *at* them.
The great thing about IG is that it’s basically three platforms in one. There are people who love the traditional feed and neglect Stories, and vice versa with an audience focused on Stories because of fatigue with the algorithm and in-feed ads. IGTV is Diet YouTube in every way, but it’s a “hackable” space that allows outbound links in case you can’t add Swipe-Ups on Stories.
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I can totally relate to this problem. Whenever, “one man army” starts their social media initiative , they start with omni presence and 360 degrees approach. However, a single person can do it for few days. After sometime one gets exhausted and also fall short of content ideas. Furthermore, the organic reach of social media has also become very tough. This factor also works as a discouragement. I think there are two option in this scenario. Either concentrate on one platform and devote full time to it or you can outsource your social media initiative to an agency (this depends on your budget). I advocate the use of paid ads if you are selling something. It will save you time. However, I dont recommend paid ads if you have a blog.
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Really you should not need to put in so much extra work on reimaging content for twitter and facebook, so if you already posted on your insta you might as well maintain posts on the other two platforms. Shorten the post to just the core idea in one sentence, followed by a question you ask people to give their opinions on in the comments on twitter.
Twitter, make sure you follow people who follow you. Itll go a long way cause this is common ettiquite in a lot of peoples minds there.
Facebook you can post the same thing you put on insta, but there are more ways to gain viewers and drive engagement. Paying for some likes will generate organic views and likes, only if you have the content to support it. You want to advertise when you will be going live, and do live streams or stories from time to time. Join groups on your subject, Like other local businesses or people in the same industry.I dont think you know what it takes to make it on social media based on this statement: (seems there isn’t a huge following for our certain niche anywhere on the platform, unless your a youtube personality or streamer.)
How do you think they got to be a youtube personality? It didnt happen cause people just ran across their page let me tell you. They did the same things you need to do to grow your influence and viewerbase.
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