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Should I run Google Search Ads alongside Google Shopping ads as a new business?
I just started my first google shopping campaign about a week ago. I have an online jewelry store and I think Google may still be trying to learn my business, as I’m only getting a few clicks on a 2-3 products that are more or less the same (toi et moi rings). I’m wondering if I should now also run a search campaign and bid on keywords? Will it help Google better understand my business and help my shopping campaign? If not, any other ideas? Thanks!
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1 Reply
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You enter two auctions and pay for one. As long as you hit your return, playing both auctions has upside.
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Yes. In short you’re targeting different types of users that way. Google Louis Vuitton and you’ll see how big companies approach this.
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Anyways know how many conversions is good from 1000 impressions ?
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In general, you should be running some search campaigns, however, most online shops should have 90%+ of their budget going towards shopping ads.
Search may include your brand, topics for your top-selling products, and possibly competitor brands, although the return on that is typically very low.
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