• PPC

  Should I make my LinkedIn Ads Audience size BIGGER for Text Ads?

  Posted by Logical_Jacket_5670 on January 24, 2023 at 4:37 pm

  Running a campaign with low manual bid text ads.

  I know text ads are DESKTOP ONLY–

  Should I make my audience size bigger to compensate?

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  Currently: $500 total budget / $100 daily budget / 100k audience size / $4 CPC bids on a LinkedIn Rec of $12-$15

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  THX!

  Logical_Jacket_5670 replied 1 year, 3 months ago 2 Members · 1 Reply
• 1 Reply

• 

  ShouldveBeenACowboy

  Guest

  January 24, 2023 at 10:21 pm

  Text ads aren’t going to generate a lot of traffic but you may get a lot of impressions.

  For the audience, focus on who you want to target and not an arbitrary number. Would increasing your audience size reach the right people? Are you already currently targeting the right people?

  Also, a $500 budget for a 100k audience is a mismatch in my opinion. You want a message to stick? Reduce that audience size to be as specific as possible or increase your budget. Otherwise I see a very low ad frequency where no one really thinks twice about your brand because they only saw an ad once.
• 

  therealheisenberg420

  Guest

  January 25, 2023 at 4:14 am

  Text ads are shit. Don’t use it.

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