-
Shopping re marketing Strategy
Hi guys
For shopping ads i thought of creating 2 campaigns for each product group. eg gloves, bags ect.
1 that’s for anyone that searches/colder leads at a higher 250%+ TROAS to reduce the cost per click and another at a lower 100% TROAS that targets only people that have interacted with my business before eg. visited website ect.
I like the separate campaigns as its easier to control the budgets and you can potentially go slightly broader in the keywords you get conversions from.
What do you guys think? Has anyone tried this with good results? I’m in a sports retail and ecommerce
​
-
1 Reply
-
Whichever has the higher ad rank will always serve. Even with a huge budget this can be a waste of time as you splitting traffic between multiple campaigns.
Log in to reply.