• PPC

  Shopify Store – Sharing Order Level Profit Data to Google Ads Conversions Tag?

  Posted by jnellers on August 21, 2023 at 8:59 pm

  Hi guys

  I’m working with a client who has a Shopify basic store – I am running Google Ads for them.

  We’re interested in exploring ways to share order level profit data with Google ads in order to track as a conversion (e.g. a duplicated “purchase” conversion that would have profit rather than revenue as the conversion value).

  I haven’t used Shopify much so am unsure what is possible, but I know we have order level COGS / profit info in the Shopify store.

  Does anyone have any tips / pointers on potential ways to implement sharing of order level profit data from Shopify to the Google ads account for conversions (e.g. via any apps, APIs, datalayer, server side tracking) etc?

  Thanks!

  jnellers replied 8 months, 2 weeks ago 2 Members · 1 Reply
• 1 Reply

• 

  fathom53

  Guest

  August 21, 2023 at 9:52 pm

  Depending on how you achieve it, you can look at tools like [Profit Metric](https://profitmetrics.io/) that let you push profit data into Google ads.

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