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Setting UTMs on Ads manager campaigns
I’m pretty familiar with the process of setting up UTM parameters for meta campaigns but one of my ad accounts does not have that option at all on my campaigns. Anyone know if there are conditions an ad account needs to meet in order to be able to do so?
I have tried to check official meta articles but no luck
Could anyone refer me to a guide or suggest a solution if you have had this issue before?
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1 Reply
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I’ve never seen that in a campaign that uses landing pages. You could simply add the UTM to the base URL as an alternative but you won’t be able to insert wildcard variables such as campaign name that way.
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You set UTM parameters at the ad level. Is that where you’re looking for it?
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