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SEOs and the struggle with link building
Been doing SEO on and off for over 10 years but have always been more into the offsite stuff, fell out of love with on site a while back.
My question is – why is it that so many SEOs struggle with the link building side of things ? Is it because it attracts more technically minded people and creatives find other fields ? It’s not a dig at anyone I’m just curious.
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5 Replies
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For someone who has never “built a link” I have no idea where to start. And, most everyone I have talked to doesn’t want to give up their methods or teach me.
I am a programmer that wants to build links for my sites.
But, even after watching all the youtube videos on link building, I still don’t have a workflow that I can repeat and track measurable success rates.I really want a link building user manual lol…just can’t find it.
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The hardest part is that actually “building a link” which is what most SEO companies do is grey hat at best. Organic links from someone linking to your content because it provides value to their visitor is what Google wants and the best way to do this is to make great content! From there though there are ways that you can reach out to news sites and bloggers that are in your industry that might have an interest in posting your content. They need content daily and often spend hours looking for it.
I would say find relevant people that talk about what you do and be honest with them about what you are doing and why you think your content would be good for what they are doing. You will probably be surprised at how many post your links.
Hopefully this is helpful
Tysan
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Because they expect to get good links for free. Link building is easy, it’s just expensive these days.
The research part does take some know-how and experience when filtering out the bad stuff tho.
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I dont think they struggle. I dont think you have to be “technical” to spam backlinks from farms, content spinning sites … whatever. nothing smart about that ^^ . just cheat (that somehow works – but i’m not doing that on my 1 000 000 visitors website). In the long run, not interesed.
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Basically to get natural links you’d need to create content that ranks on first page and people that create new pages related to your topic, will search for that will find your article and link to you.
You can share on social media and put your articles in front of the people that own websites related to your niche.
Honestly both are way harder than It sounds, you need excellent quality article and even so, maybe you’ll get 1% backlinks.
You can also send emails to website owners, but 99.5% will ask for money.
So there are 2 approaches:
– shotgun where you write a lot and hope for a backlink (a lot of work and cheap)
– sniper approach where you write few articles and you pay for a sure backlink (quick and expensive)As you can see, at the end of the day the price is similar, you just pay differently: one with cash, another with time/work.
As you can see 99% of seo agencies will go with the sniper approach. It’s unfortunate, but that’s the reality. Just call up 10 biggest seo agencies in US and you’ll see by yourself. Fortune 500 companies also pay.
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