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SEO What realistic expectations should I have?
Why is SEO so elusive? I’m new; I know, to SEO and over the last few days Iv’e been looking into it. Idk what to expect at all, I’m not even sure if I will be ranked anywhere, how long does it take to get ranked if I do everything I can to increase my ranking with googles algorithms?
If I do Ranking factors like Keyword research, Correlations, Domain authority, Surveys, Links, Site speed, Branding association, Audience research, Good page time and optimized on all devices ect.
I don’t even know if what I’m doing is right, it changes so often and the information I’m getting is kinda old.
How long would it take me to rank realistically as a total beginner?
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5 Replies
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This depends on a number of factors, including your niche, strategy, and the quality of the content you’re creating.
When discussing this with my clients I always try to explain that this is an ongoing process that requires ongoing thought and creativity, so to look at it as just another part of running a modern business on the digital stage. If we find immediate opportunities with minimal difficulty we will tell them and explain why we believe we can rank them quicker and how.
I wish I could be more specific but without anymore information it’s tricky.
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Couple of months
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If you read up on it and do the basics you will likely improve the ranking of your site versus one developed with zero thought towards SEO. It’s “elusive” because google doesn’t want you to game their ranking algorithms. The problem is that there is so much money associated with being #1 versus #11 that it’s just going to happen, there is a profit motive driving it. Most SEO efforts take months to really shake out. If you could rapidly make a change to a site and see its ranking effect it would be giving away the game for google. There is a certain amount of noise and delay mixed in with the signal to prevent that.
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SEO is the basis of all digital marketing. It prepares your site for conversions, because that’s what search engines want to see. If people are converting on your site, then your site must be good! Then it has to understand what your site is about and what it offers, and that’s really the crux of it. Google doesn’t look at a site the way a human does, so you have to do things specifically to tell search engines who you are and what you do. My firm sees pretty instant results from SEO optimisation on our clients websites, but we have plenty of resources and experience to do it well.
Think of your website like a beautiful loaf of bread. The thing is no ones going to know the loaf is for sale if it’s not beautifully presented in a shop for people to see. SEO, and we’ll digital marketing in general is the store front that houses your beautiful product for the world to see.
Edit: to add to this, there is both on site and off site SEO optimisation. On site is the stuff that prepares your site to rank well when traffic starts being generated, off site is stuff that drives initial traffic for free, like link building, mentions in social media etc. A perfectly well on site optimised website still is very unlikely to start ranking without traffic being sent to it
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Domain authority is not a ranking factor.
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