I’m writing an article for a client for his professional magazine who wants to profile his success despite COVID. He’s discussing what a difference a year made on his online evolution. He had zero online presence and now has over 1,000 visitors a month on a very, very niche service providing him with branding, consistent leads and solid digital real estate. Had he tried to do the same thing on his own while also working, he would not enjoy the success that he has now.
No doubt you can pull up Youtube videos for local marketing or local SEO. It takes time to figure out, learn how to do, grow from your mistakes, understand analytics & will take a while to see results.
Oftentimes, a small biz owner will learn some strategies or techniques which can be beneficial. What makes the difference, however, is creating an overarching marketing plan so that way you know what marketing strategies and techniques will really pay off & how to optimize.
If you have $$, I suggest that you leverage it in favor of digital marketing that focuses on both short- & long-term growth. You don’t have to market everywhere just where it makes sense for your biz. The key is really consistent marketing in your best specific areas.
I used to sell small businesses for a living and, without a doubt, the #1 reason that I saw a business fail was due to a lack of marketing effort. Marketing and sales are very different and most biz owners do a great job with sales but struggle with marketing or don’t allocate a budget for it.