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SEO for text vs image alt text
Hello everyone!
I currently started a new job as a web developer and I am learning a lot every day, and learning more about SEO thanks to this sub!
I tried doing research into this, but here is my situation. We create new banners every few days for our site. The senior dev who codes the banners receives the design and images from marketing, but adds the text manually with HTML on top of the images to improve SEO. The lead designer wants more creativity with the designs, but my senior dev colleague who makes the banners won’t allow it to improve SEO.
I am taking over now, and the designer is begging me to give him more freedom.
Is having the text on the banner necessary? Here are my ideas: I know Google crawls sites for text, but if the image has the relevant text, can the alt text have the same info and get the same SEO results? If not, can I have some <h> and <p> tags behind the image that say exactly what the banner says?
I’m trying to please all parties here, but having some trouble.
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3 Replies
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Having the text in html on top of the image is probably better from an SEO standpoint but alt-text would probably serve a similar function in this case. I honestly doubt it really matters either way though and probably isn’t worth the trouble if it’s creating internal issues.
If these banners, like you say, are changing every few days, the content probably isn’t that important and Google probably doesn’t value it that much. Plus, it’s likely Google isn’t indexing the page that frequently anyways.
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Having the image with text on it is best practice. You should also be including the alt text.
I have to ask though, what is the designer requesting that can be accomplished via styling of the text through HTML and CSS? I cant imagine anything someone would want that couldn’t be done through manipulating the styling with a custom class.
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Text that changes every few days isn’t going to make any difference with SEO one way or another.
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