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Search Lost IS (rank) >90%
What exactly does this mean? Does it mean that less then 90% of traffic is stopped because of ad rank? Or more then 90%??
I haven’t gotten a single impression even though I have a high max cpc, relevant ads, large location targeted, and a solid landing page.
How can I fix this???
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1 Reply
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It means your ineligible to show for 90% of the auctions you want to show your ads on because you’re bidding too little.
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When did you start the campaign?
What match type? -
What bid strategy are you using?
Phrase and exact .. are they both in same adgroups
Try opening up to broad and see if that helpsWhat is your website address
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A little surprised at the comments here and the lack of ability on OP to google this. Your ads rank low, meaning google does not see them as relevant or providing a good experience for people who search the keywords you are bidding on. If I offered plumbing services and bid on electrician services, I’d have a very low ad rank and probably never get shown.
Google the keywords you are trying to bid on and see what the other ads and their landing pages say that your creative does not.
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Raise your bids. That’s really the only solution if you’re otherwise bidding on relevant keywords and using decent ad copy.
Other options are to expand your geos or test broader keywords
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Most of the time the quickest way to improve lost impression share due to rank is to increase your bid (and budget). Improving relevancy is a longer term tactic.
Side note/rant – what’s the point in Google keeping impression share metrics when smart bidding tanks any chance of having a high IS?
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Time to break the piggy bank! ????
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So how to read this is as follows, you have 3 pieces, search impression share, search lost IS (rank) and search lost IS (budget).
Search impression share shows the percentage your ad shows out of all available impressions for the keywords you added. Ideally, 100% is reaching all of them. If your search impression share isnt at 100% like most everyone then the next 2 show why your not.
Using a 50% search impression share as an example, your Search lost IS (rank ) will show something like 40% this means that 40% of the missing 50% impression share was due to your ads being out ranked in the auction. Increasing bids will help, or also reviewing the quality score and increasing that will help improve this with your current bids. At >90% your bids are too low.
The last part is search lost IS (budget) in our example this would be 10% meaning the last 10% was lost due to your budget running out before then end of the day or before the end of your scheduled day. If your ads ran out at 10p but your ad schedule is set to midnight it’ll count towards your budget lost.
These 3 pieces will always add up to 100%.
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OP, before raising your bids, have a look at the quality score you get for your keywords. Rule of thumb (based on my personal experience, your mileage may vary) : increasing bids on QS lower than 7/10 would have little effect on your IS LOST RANK.
You can add the columns with the components of your quality score to see where you’re lacking: ad copy, expected CTR or landing page exp and from there build your own little roadmap.
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If your “Lost IS (rank) >90%” in Google Ads, it means that more than 90% of potential impressions are not being shown due to a low ad rank. To fix this, try increasing your bid, improving ad quality Score, refining targeting, optimizing your landing page, considering ad extensions, and monitoring and refining your campaign.
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