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Scale content creation on a budget
Hello everyone, I have a strange situation that maybe you have already solved. We have a medical practice that has several doctors but none of them want to make social media posts for us. How can we create good content that serves their patients and generates leads without asking the doctors?
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1 Reply
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Have one of the 23 year old girls in the office handle it.
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Can you interview them? Record them and ask a series of questions, maybe something like “What’s one thing you want young patients to know about getting older?” and then use their answers to make content. You can use Canva to make inspirational quote posts or meme type posts and make sure you end the quote with the Dr’s name so people will know the quote comes from them.
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Dm
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Consider patient testimonials. Authentic feedback resonates big time.
Or, how about demystifying medical jargon? “Medical Term Monday” – break down complex words for the audience. Case studies, without patient specifics, can highlight success stories and establish trust.
Since you’re not getting doctors on camera, animated explainer videos can be your goldmine; you can explain common conditions, treatments, or preventive care. Personally, Boost App Social’s been my secret sauce for content inspo.
Oh, and ever thought of a monthly newsletter? Curate it with the latest health tips and news.
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