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Running two Search campaigns with same keywords
Hey all! Hoping to get your input on the following issue. I’m currently running a Search campaign for a client with keywords “Keywords 1″, Keywords 2”, etc. However, they just relayed that another team on their end/ in-house wants to run a Search campaign using our keywords “Keywords 1”, “Keywords 2”, etc. I’m wondering what I should keep in mind or how we can mitigate any issues (such as competing against each other, CPC inflation, etc.). I know that competing against ourselves wouldn’t be an issue if I was running the same keywords within the same account but since their in-house team will be running a separate Search campaign this wouldn’t be applicable. Would love your insight or anything that I should keep in mind! Thanks!
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2 Replies
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Not possible in the same ad account. Quality score will decide which keywords gets the traffic. You won’t be competing with yourself.
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You will be competing against them. Whoever has a better QS and a higher bid will win the auction.
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