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Review stars schema on buyers guide article
I don’t see it all the time, but occasionally I see a buyers guide kind of post with review stars in the SERP. How does it make sense? I mean it looks good, but it’s not one, single review. So what are the stars supposed to represent exactly?
I want to do it myself, but I just feel like Google is going to take actions on it somehow. What are your opinions and experiences? Why don’t more people do it?
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1 Reply
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There are two ways to implement review stars. Aggregate rating from several ratings and a single rating from a single reviewer.
Normally the former should be for product sites where consumers have bought said product and left a review.
The latter would be for a single reviewer who reviewed the product and scored it.
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