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Redundant purchase events. can i do something or is this on Meta’s end ?
So as the title says, iam getting alot of diagnostic issues with in the purchase event on allmost all my clients, the error is ”redundant purchase events” which seem to attribute multiple conversions from the same event. so my numbers are all scewed and iam not sure how to fix this.
are you guys dealing with this aswell, and how do i solve it ?
Kind regards a newb. -
1 Reply
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How are your conversions set up? Are you using Google Tag Manager?
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Hey there, currently have the same issue on multiple accounts. The problem seem to be within facebooks event manager tool. All events setup by this tool are currently going crazy on my sites and report multiple events even on url filtered eventpages on checkout steps and also the value is not formatted anymore. For example a ordervalue of 56,99€ is nor reported as 5699 value. befor this weekend everything worked fine, but i also got messages since 01.01.2023 that we have a redundant issue, but the event details looked fine since this weekend. I have now switched to track the conversion with gtm completly and hope it will fix those issues.
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There is a solution (at least when You are using GTM to inject code) posted by OUR SAVIOUR THE GREAT SIMO (however i didn’t have enough time to test it)
[https://www.simoahava.com/analytics/prevent-google-analytics-duplicate-transactions-with-customtask/](https://www.simoahava.com/analytics/prevent-google-analytics-duplicate-transactions-with-customtask/)
tl;dr – exception trigger.
But it works when You have the transaction id’s. when You don’t (like me) You are preety much f…d 🙂
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