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Recommend PPC platform?
Can you recommend an alternative to AdWords and Bing ads for which you’ve had a successful campaign?
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1 Reply
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Meta, TikTok, YouTube, which all require great creative.
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This is asking apart from water and food, what can I eat to not die.
Tiktok, Facebook, Snapchat, Reddit, Quora- lots of PPC platforms where people aren’t specifically thinking about buying stuff. You can advertise there.
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What kind of business are you running?
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Fish where your target is. I wouldn’t tell you to go drop a line in Lake Superior if you want to catch Swordfish.
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It depends on your business. Meta and TikTok are great if you are able to create quality creative, otherwise I would stay clear. YouTube can work but this again requires quality creative.
LinkedIn, Reddit and Snapchat all have their own use cases but you have to make the decision on if that demographic is right for your product/service (don’t try and sell beauty products on LinkedIn or CRMs on Snapchat).
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Alternative to Google and Bing ads is Yahoo ads 🙂
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I find Google Ads is a good alternative to Adwords
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Native works pretty well these days depending on the niche. Taboola, outbrain, etc
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Assuming you are interested in selling or lead generation…
Google Ads and Meta Ads are the gold standards. Many products and services can be advertised very efficiently on both.
Where you will typically find one works better than the other:
* big ticket e-commerce (Google)
* impulse buy e-commerce (Meta)
* lead magnets (Meta)
* B2B offers (Google)There are exceptions of course and you don’t know if you don’t test.
As for MS Ads, you can generally get similar performance on paid search to Google Ads, however, the available inventory is very small compared to Google Ads.
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