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Raised budgets from $40 a day to $50 a day. No conversions with $400 spent since. Go back to smaller budget? (Google Ads)
CPC of around $6-$8 for context. Impression share of less than 10% so I know I’m still so low on budgets.
Start at smaller price again or duplicate and start the learning again?
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1 Reply
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Budget far too low
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Focus in long tail keywords and narrow down targeting to only spend the small budget on highly relevant audience
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I need far more information to advise
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Optimise the campaign!
You need to have only relevant keywords running if you have a low budget. Don’t lower the budget now, as you’d only get 6 clicks in 50 dollars. Lowering it more doesn’t even make sense.
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Need more information on your setup. What kind of campaign search, shopping, pmax are you running?
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Conversions tend to drop based on traffic amount and quality. You could have 100 ready users one day and 200 unready the next. With PPC you need time to make that assessment. At least 4 weeks to analyse the account. It will cost, but the data will give you the value.
What keywords?
Whats your website?
Has the competitors made adjustments recently? I always monitor my competition changes as this often can impact you.
I would keep the spend up and not make major changes, I would need to see the account to make any further assessment.
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What bid strategy
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“budget far too low” your only input apartment from your work experience lol. Have a nice day
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Look at your search queries. Sounds like your campaign went back into learning because you increased budget by over 20%.
What I would guess without any information at all is that your campaign is trying new searches. What match type are you using? How many keywords roughly?
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How do your other metrics look? Conversions are the big one, but are you seeing more clicks, has your bounce rate gone up? How are your placements? If you’re not getting more (or any) conversions with your new budget, what are you getting?
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Without seeing the account it’s hard to give precise advice, but if you have enough data, focus on what has worked previously (search term report), scale back from there.
If you don’t have enough data, dumb your campaigns down to the point where you know you’ll get little but good quality traffic to spend $40/50 a day.
You can use this as a vague guidance because it’s definitely not a one size fits all approach.
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Why are you even bothering? For that to even vaguely work you’d need a conversion rate of like 25%.
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A budget of 40-50 p/d in the casino niche, talk about bringing a knife to a gunfight.
If i were in your shoes, I would look at existing data and look at time of day / day of week, is there anything you can drill down on.
Perhaps you take the budget and spend it all at certain times of the day when intent is high, competition is low, I know early hours of the morning used to perform well. Would you be better spending 40-50 a day, or, 300-400 across a few hours at midnight – 3am on a Friday?
As above, look at specific locations, i’m talking a few years ago now since i worked in this industry – albeit in the UK – but London CPCs were mad, so we removed London and focused on Sunderland, for example, ROAS was insane.
Similarly – although i am surprised you can even get CPC’s that low in that industry – how can you stretch that budget as far as possible, 6-8 CPCs with a budget of 40-50 is ridiculous.
We used to pay 200/250 CPA without thinking on certain terms and like I say, this was years ago so I dread to think what the bigger brands are spending now, you will be up against brands spending tens of thousands per day.
Again, unsure what it is you are promoting, but we used to always focus on specific slot titles also, not only were CPCs much lower, CVRs were also strong, as fans of particular slot games will just search for the name of said slot and get the welcome bonuses.
*edit – also, you’ll find performance can drop in the lead up to pay day, and another thing you need to keep your eye on is competitors, what, if anything, are they doing differently.
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non sequitur
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$50/day and you’ve spent $400 so that’s 8 days and 100 clicks @ $8/click.
Given you said you were getting 2-3 convs. per week. before that’s within a margin of error. It might be fine this week.
It’s impossible to say without a lot more info but don’t duplicate the campaign. Just focus on improving it with better ad copy (I hope you’re running a test), negative keywords, landing page improvements, etc.
Whether you need to reduce the budget back down depends on things like past performance and what you can afford.
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