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Question about 301 redirects…
Marketing guy handling basic SEO for a new website being launched by a WP developer on the team. I got verification and sitemaps updated in Google Search Console and now when I search the company name in Google many of the old (outdated/broken) links still show up in the results.
My understanding is that Google will eventually update these pages on its own, but I can also do 301 redirects. That makes sense for the main pages showing up in search results, but I’m thinking of the many other pages on the site, such as the portfolio pages showing off many past projects. What is the common approach in a situation like this?
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Thanks!
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1 Reply
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Do a 301 redirect so that you’re not having 404 pages. You’ll lose traffic for a while after launching the new site if the old urls don’t work, so do yourself a favor and 301 all the old urls that don’t have the same link on the new site.
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Yes, you’ll want to redirect all of them in this case. My company hosts websites for companies and I do redirects all day every day. I would pull all the URLs in your performance section in Google Search Console and run a crawl on those links. Then redirect those that get a 404 error.
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