Question about 301 redirects…
Marketing guy handling basic SEO for a new website being launched by a WP developer on the team. I got verification and sitemaps updated in Google Search Console and now when I search the company name in Google many of the old (outdated/broken) links still show up in the results.
My understanding is that Google will eventually update these pages on its own, but I can also do 301 redirects. That makes sense for the main pages showing up in search results, but I’m thinking of the many other pages on the site, such as the portfolio pages showing off many past projects. What is the common approach in a situation like this?