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Quality Score is not used at auction time for Ad Rank
I am studying to Google Search Ads certification (My objective is to make all the google ads certifications until the end of the September).
When I was studying the Google Ad Auction I read about quality score and how that is important in Ad Rank. That is the most important factor of the five factors that google says will impact Ad Rank.
So, when I was studying I had read about quality score not used at aution time: [https://support.google.com/google-ads/answer/156066#QSvAR](https://support.google.com/google-ads/answer/156066#QSvAR) . So if not, how the google measure quality score in the moment of auction time? Imagine that I never advertise for that page how google estimates my eCTR, Landing Page experience and Ad relevance?
Thanks for your comments!
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3 Replies
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They calculate your ad quality every time their is an impression. I think what they’re trying to communicate is that you can’t just game the system by getting a high quality score and then somehow trick google into displaying shitty ads. Every time there is a potential impression google calculates your ad rank based on those criteria (click through rate, relevance, landing page experience). And for the first times your ad runs, Google is using the decades of search data that they have available.
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This is why some hold that obsessing over QS is not worth it. With limited time, and 7/10, better to focus on CRO and testing.
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Yes, as u/JalapenoTampon alluded to – The “static” KW QS is no indication of the variable dynamic of the the fluid ad auction.
The search query, in relation to the adgroup level targeting, in relation to the ad content, in relation to the website content, are all impression level variables, that you are not understanding yet… Then we have to put campaign level reach/impression share/competition variables in play… No disrespect, it just takes time to understand all the variables at play. 🙂
Horse before the cart captain. 🙂
What is the goal of your advertising? What is the objective that you wish to accomplish?
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