Privacy, Cookies, Compliance, and SEO
Just doing a pulse check to see where y’all are at on this…
I’ve been in the game a while but only recently got into running my own websites. Right now, I’m trying to decide how to approach privacy notices. And I do not have a substantial European audience.
I’m concerned that the closer I get to GDPR compliance, the less data I’ll be able to pull via GA. Full compliance – which as far as I can tell, requires an opt-in to gather any data – would likely mean the vast majority of my traffic would be untrackable via GA. That really doesn’t work for me, as I need some way to measure my site’s performance.
From what I can tell, there’s a spectrum of options available:
* A simple cookies notice informing people, but not allowing refusal
* A simple cookies notice that informs people and allows refusal, but assumes acceptance by default
* (maybe something else in between these two?)
* Full GDPR compliance, which as far as I can tell, requires an opt-in for any cookies.
How are y’all approaching privacy, cookies, and compliance? What impact do you think this kind of thing has on SEO, even if we’re just talking about a US-based audience?
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