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PPC Salary Survey 2024 Final Report – 1,000+ Responses This Year
Howdy Y'All
We crossed the 1,000 mile mark. Feels like a huge win for us. We got 1,060 responses this year, which makes it our best year to date. 2023 was our next best year at 902 responses. Countries/regions are listed in alphabetical as we got 100+ slides.
I redesigned our 5 year trending median salary chart. For reporting, the bar is 20 for the USA and 10 for the rest of world to show a country, region, province/state or a city.
I want to give a special shout out to Spain and India for both cracking the top 6 countries, which gave us the most responses this year. Both countries are giving Australia & Germany a run for their money (in terms of responses we get). This is the first time that a new country has cracked the top 6.
Some Notes
- India more than 2x their responses since 2023 and 2022. We gave them their own section this year. Please keep showing up if you are based in India
- Top 6 countries now has a slide to show how much data we get from each one
- Remote work seems to be decreasing. A lot less currency conversions to do this year. Is remote going back to a niche thing?
- Some people have 1-3 years experience in paid but having been working for 8-10 years, thus they can skew salaries higher.
- Some people include their bonus in their salaries I imagine. This can make their salary higher then someone who might not have. Hence why we try to use the median salary across all reports
Results Served Two Ways
Google Slides 2024 Salary Survey
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Thanks you for helping make this happen. I spend a couple weeks on this project each year and it's truly interesting to see the data doing this labour of love project.
If you see a mistake or you think something is off, let me know in the comments or DM me and I'll look into it. This folder has past salary survey results.
P.S. If you want to hear about Salary Survey 2025 and haven't already given your email, sign up for the salary survey newsletter.
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1 Reply
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Thank you for this work!
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Good work!
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Thanks as always Duane 🙌
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thanks for the great work!
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Thanks for the work, it is helpful.
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Whoever is making 919k freelancing – holy moly great job!
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Thanks!!
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Great info, thank you for your effort!
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Thanks Duane! Last year’s helped me advocate for a bump in pay. Saw you on a Optmyzr PPC Town Hall video recently, keep it up!
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To you agency people making $662k and $740k… that’s gotta be like, agency owners, right?
Or just some stupid rediculous performance bonuses?
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Thanks for doing this work. AU and India agency max salaries of $440k or so sounds like some are owners and not employees.
Was surprised how many were from agency. Posts on here tend to be from freelancers- maybe it’s the cohort most likely seeking advice or sense checking with peers? Agency folks can just hit up a colleague or manager to bounce ideas around
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Great work! Are these the annual salaries or monthly salaries? 🤔
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Our community needs more responses from women. Without the volume being closer to the men’s, it is really unclear what is causing such differences in salaries.
Maybe it’s just reflective of the demographics of reddit though? 🤷♀️
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Great work! Are these the annual salaries or monthly salaries? 🤔
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This is great keep it up!
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